Trails of France (“we”, “us”, “our”) is committed to protecting your personal data. This Privacy Policy explains what information we collect when you visit our website or book a tour with us, how we use it, and the rights you have over it. We process personal data in accordance with the Swiss Federal Act on Data Protection (nFADP) and, where applicable, the EU General Data Protection Regulation (GDPR).
1. Who is responsible for your data
The controller responsible for the processing of your personal data is Trails of France. If you have any questions about this policy or wish to exercise your rights, you can reach us at guests@trailsoffrance.com.
2. What information we collect
- Booking and enquiry details — your name, email address, phone number, travel dates, party size and any preferences or requests you share with us.
- Communications — the content of messages you send us by email, contact form, WhatsApp or phone.
- Newsletter — your email address, if you choose to subscribe.
- Technical and usage data — your IP address, browser type, device information and how you interact with our site, collected through cookies and similar technologies (see our cookie settings).
3. How we use your information
- To respond to your enquiries and arrange the tours you book.
- To send booking confirmations and important service updates.
- To send you marketing communications where you have consented, and to let you withdraw that consent at any time.
- To operate, secure and improve our website and measure its performance.
- To comply with our legal and regulatory obligations.
4. Legal bases for processing
We rely on the following legal bases: the performance of a contract with you (to deliver your booking); your consent (for marketing and non-essential cookies); our legitimate interests (to secure and improve our services); and compliance with legal obligations. Where we rely on consent, you may withdraw it at any time without affecting the lawfulness of earlier processing.
5. Cookies and analytics
We use strictly necessary cookies to make the site work and, only with your consent, analytics and marketing cookies to understand how the site is used. You can review and change your choices at any time through the “Cookie settings” link in the footer.
6. Sharing your information
We share personal data only where necessary: with trusted service providers who help us operate our site, communications and bookings (such as hosting, email delivery and analytics providers), and with authorities where we are legally required to do so. We never sell your personal data. Where data is transferred outside Switzerland or the EEA, we put appropriate safeguards in place.
7. How long we keep your data
We retain personal data only for as long as needed for the purposes described above or as required by law — for example, to keep records of your bookings and to meet accounting and tax obligations. When data is no longer needed, we securely delete or anonymise it.
8. Your rights
Depending on your location, you have the right to access, correct, delete or restrict the processing of your personal data, to object to processing, to data portability, and to withdraw consent. To exercise any of these rights, contact us at guests@trailsoffrance.com. You also have the right to lodge a complaint with the Swiss Federal Data Protection and Information Commissioner (FDPIC) or your local supervisory authority.
9. How we protect your data
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. No method of transmission over the internet is completely secure, but we work continuously to safeguard your information.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the date shown at the top of this page. We encourage you to review it periodically.